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Áncash is crowned as the world's adventure destination at the TOURISE 2025

Between mountains and lagoons, you'll find an authentic, powerful, and unforgettable Peru.

Traveling to Áncash is like entering a territory where the majesty of the Andes blends with ancestral stories, impossibly colorful lagoons, and an energy that invites adventure from the very first moment. It's no coincidence, then, that this Peruvian region was recently recognized with the TOURISE Award for Best Adventure Destination 2025, an international award given only to places capable of leaving a mark on travelers worldwide.

During the 26th UN Tourism General Assembly, held in Saudi Arabia, this distinction was presented to the Deputy Minister of Tourism, Aracelly Laca, in the presence of global authorities who celebrated Peru's enormous tourism potential. This recognition rewards the natural and cultural richness of Áncash and reaffirms something that many travelers already know: here adventure is part of life and every corner offers an experience that transforms and amazes.

Imagine starting your day by contemplating the Cordillera Blanca, the tallest tropical mountain range on the planet, as its snow-capped peaks are slowly illuminated by the first rays of the sun. That is just one of the scenes that Áncash offers to those who dare to discover it. Its capital, Huaraz, it's the perfect starting point to explore wonders like the Laguna 69; the Huascaran National Park, home of Peru's highest snow-capped mountain; or the ravine Llanganuco, one of the most photogenic places in South America.

But the region doesn't just dazzle with its geography. It is also a territory where culture breathes in every town, every festival, every smile. During the ceremony in Saudi Arabia, Vice Minister Laca highlighted that this award symbolizes the joint work of local guides, entrepreneurs, artisans, and entire families who proudly share their cultural heritage and their commitment to sustainable tourism.

It is thanks to them that visitors can have authentic experiences: from trying traditional dishes like spicy guinea pig or chocho ceviche, until participating in festivities where dances, colors, and music come together to celebrate life in the Andes.

 

What is the TOURISE Award?

The TOURISE Award was born as an initiative of the Ministry of Tourism and the Saudi Tourism Authority, with the backing of the private sector. Meanwhile, its purpose is to become the most important platform to highlight destinations and projects that are paving the way for more innovative and transformative tourism globally.

Today Áncash emerges as a destination that perfectly balances adventure, spirituality, culture, and nature. Every step you take in this region connects you with its untamed essence, its vibrant energy, and its immense diversity. If you're looking for a journey that challenges you, excites you, and allows you to discover some of the most beautiful landscapes on the planet, then Áncash is waiting for you.